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Privacy policy

1. Collection and Use of Personal Information

When you use the services of Haoxiang Luggage's official website, we may ask you to provide personal information. Haoxiang Luggage will use this information in accordance with this Privacy Policy. You are not obligated to provide the personal information we request, but in many cases, if you choose not to provide it, we will be unable to provide you with our products or services (such as purchase docking, order follow-up, customization consultation) or respond to any questions you may encounter.
The following describes the types of personal information Haoxiang Luggage may collect and how we use it, adapted to cross-border procurement, customization services and other business scenarios:

2. What Personal Information We Collect

When you create an account, submit a purchase order, consult about customization needs, or contact us for business docking, we may collect various types of information, including your name, company name, mailing address (including domestic and foreign shipping addresses), phone number, email address, contact preferences, and details of purchase requirements.
When you purchase products or customize gift luggage for a third party through this website, Haoxiang Luggage may collect information about the third party provided by you, such as name, mailing address, email address, and phone number. We will use this information to meet your purchase requirements, provide corresponding products or services, and for anti-fraud verification and cross-border logistics docking.
In some jurisdictions and cross-border trade scenarios, to comply with legal requirements such as customs declaration and import-export supervision, we may ask you to provide government-issued identification documents and company qualification certificates. Such collection is only for conducting business in compliance with regulations and is strictly limited to the necessary scope.

3. How We Use Your Personal Information

We will promptly send you notifications of new product launches, style upgrades, customization cases, and cross-border procurement preferential activities. If you do not wish to receive such information, you can opt out of the mailing list at any time by replying to the email or contacting customer service.
We may use your personal information (such as email address, phone number) to verify user identity, ensure account and cross-border transaction security, and prevent false orders, fraud and other risks.
We will use personal information to send important notifications, such as order confirmation, payment reminders, logistics tracking updates, and customization plan confirmation. Such information is crucial for business docking between you and Haoxiang Luggage, and you cannot refuse to receive these necessary notifications.
We will also use personal information for internal auditing, data analysis and market research to optimize product design, improve cross-border service efficiency, enhance communication experience with global customers, and better adapt to procurement needs in different regions.
Our website and supporting services integrate PayPal, Stripe payment SDKs, logistics tracking SDKs, and cross-border communication tool SDKs. With your authorization, they will be used for order payment verification, logistics information synchronization, and cross-border business consultation docking, and only send you system messages related to orders and services.

4. Collection and Use of Non-Personal Information

We also collect data that cannot be directly associated with any specific individual or entity (non-personal information). Such information may be used for any legitimate business purpose, including but not limited to business optimization and market analysis. The following are the specific collection scope and usage instructions:
We collect information such as occupation, language preference, postal code, region, device identifier, access source URL, and time zone to better understand the purchasing behavior habits of customers in different regions, optimize product structure, service processes, and cross-border promotion strategies.
We collect information related to customers' activities on this website, including browsed product categories, stay time, and types of customized needs consulted. We aggregate and analyze this information to provide customers with more tailored product recommendations and identify the key focus areas of customers regarding website functions, products and services. For the purpose of this Privacy Policy, aggregated anonymous data is deemed non-personal information.
We may collect and store detailed information about your use of our services (including search query records) to optimize service results and improve recommendation relevance. Such information usually does not involve your IP address, except in a few cases where it is necessary to ensure the quality of cross-border network services and troubleshoot access failures.

5. Cookies and Other Technologies

Haoxiang Luggage's official website, marketing emails and promotional advertisements may use Cookies, pixel tags, web beacons and other technologies. These technologies help us understand user behavior, grasp the browsing situation of each section of the website, and measure and continuously optimize the effect of cross-border promotion and search advertisements. We regard information collected through such technologies as non-personal information, but if local laws regard IP addresses or similar identification marks as personal information, we will manage such marks as personal information. Similarly, if non-personal information is used in combination with personal information, the combined information will be deemed personal information.
Consistent with most Internet services, we automatically collect certain information and store it in log files, including IP address, browser type and language, operating system, access date/time stamp, etc.
We use this information to analyze industry trends, manage website operations, understand user behavior characteristics, optimize products and services, and conduct cross-border marketing and advertising to accurately connect with potential global customers.
Pixel tags enable us to send business emails in a customer-readable format and feedback whether the email has been opened. We will use this information to optimize the email sending frequency and avoid sending redundant information to customers.

6. Information Disclosure and Protection

Pursuant to the laws, legal procedures, litigation requirements of your country/region and China, or the compliance instructions of public institutions and government departments (including customs and tax authorities), Haoxiang Luggage may need to disclose your personal information. If we determine that disclosure is necessary or appropriate to safeguard national security, cooperate with law enforcement work, or handle matters of public importance, we may also disclose relevant information in accordance with the law.
If we believe that disclosing information is reasonably necessary to enforce the website's Terms of Service, protect our legitimate business interests or the legitimate rights and interests of users, we may disclose relevant information. In addition, in the event of corporate restructuring, merger, acquisition or asset sale, all personal information we collect will be legally transferred to the relevant third party, who will continue to fulfill the protection obligations stipulated in this Privacy Policy.
Haoxiang Luggage attaches great importance to the security of your personal information and will take multiple protective measures to ensure information security: protect the security of information during transmission through encryption technologies such as Transport Layer Security (TLS); store personal data in computer systems with restricted access rights, which are deployed in facilities with physical security protection; your account password is stored in encrypted form, even when using third-party storage services, strict encryption protection standards will be implemented.

7. Privacy Questions and Feedback

If you have any questions about Haoxiang Luggage's Privacy Policy or data processing processes, or need to complain about possible violations of local privacy laws, please contact us. You can get in touch with us through the contact information displayed on this website.
After receiving your privacy consultation or request for information access/modification, we will first verify the identity of the contact person and then solve your problem in a targeted manner. If the issue involves significant matters, we may ask you to provide supplementary information, and all contacts who raise major issues will receive a clear response. If you are not satisfied with the response, you can file a complaint with the relevant regulatory authority in your jurisdiction. We will provide information on applicable complaint channels based on your actual situation.
Haoxiang Luggage reserves the right to update this Privacy Policy at any time. If there are major changes, we will post a notice and the updated Privacy Policy in a prominent position on the official website, which will take effect upon posting. Please review this Policy regularly; continued use of this website's services constitutes acceptance of the updated content.
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